Monday, August 11, 2008
The CEO and Janitor
Like many artists I know, I tend to do everything myself. Maybe it's a control thing. Maybe it's a budget thing. But when people sing the praises of the "easy" life of being self-employed vs. a traditional 9-5, I jokingly explain to them how I am both the CEO and Janitor of my business. I make the big decisions (with the help of my amazingly supportive husband), and I sweep the floors (also with the help of my amazingly supportive husband).
This can be both a blessing and a curse. Some days I absolutely love working for myself!! Some days I'm so frustrated and overwhelmed, I'm ready to throw in the towel. I've been alternating between the two quite frequently lately.
After 18 months of planning and construction, I have the new fantastic studio! But I feel like I have 18 months of artwork ideas, internet marketing needs, gallery research, studio organizing, ware-cart building, portfolio photo projects, PR packets, etc that I need to "catch up" on. And I don't always know where to start, or how I'm going to be able to do it without employing a crew of 100s! One day, though, I will be able to hire a staff to take care of the tasks I find the least enjoyable.
My latest business task has been to tackle the online world of internet marketing. This is all extremely new to me. Even blogging. I had been wondering how to increase my web traffic when I read a post by Emily Murphy about Site Engine Optimization. If you don't follow Emily's posts, I highly recommend them. She has a wealth of helpful information.
It does help to know that other artists have similar feelings. I had a fantastic conversation with my good friend and fabulous potter, Joy Tanner this morning about these very topics. What about you? How do you balance all the tasks of being a working artist? I'd love to hear any advice you have on time management!